Journal

Much like many of you, our Co-founder Noah Hickey has many reasons to think about less. Splitting his time between the US and NZ with two kids and working on two businesses, he looks for maximum efficiency in everything he does.
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Our September Tees are cut from a premium type of Pima Cotton, dubbed ‘Supima’ which is grown exclusively in the American West and Southwest. 
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With the July's item being the Long Sleeve Tee we break down a few useful tips for our members on how these this versatile wardrobe essential can be styled and different occasions they work perfectly for.
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We all have clothes we don’t wear. It’s time we put them to good use. Introducing Asuwere's 'Give to Get'.

'Give to Get' aims to help close the clothing loop, by taking the clothes you don't need, and giving them to someone who does.  

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