Journal

Much like many of you, our Co-founder Noah Hickey has many reasons to think about less. Splitting his time between the US and NZ with two kids and working on two businesses, he looks for maximum efficiency in everything he does.

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We’re often asked how we keep our white tees fresh, or the best way to clean stains. So considering this months delivery is our Pima tees, we put together a few likely scenarios and the usual household detergents which might help the next time you spill something on your white tee.

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From films to festivals, Broadway shows to local TV classics, NZ punches well above its weight. But it’s not often we get to look at the driving force behind some of our best talent...

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Our September Tees are cut from a premium type of Pima Cotton, dubbed ‘Supima’ which is grown exclusively in the American West and Southwest. 

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