Have you heard of this?
Hickey and his older brother Noah, a former All Whites player, had previously designed linen shirts but realised their customers wanted more.
"Men want to look good and others simply don't like shopping," says Hickey. "Yet they still want a high-quality, reasonably priced capsule wardrobe with interchangeable staples. Preferably without having to trawl through endless shopping malls."
All pieces are designed by Hickey, who previously worked on menswear for Huffer and sent 2 years in London dressing British blokes at the Perry Ellis Group.
When the brothers' linen shirt company morphed into Asuwere, they researched overseas subscription clothing services, many of which send clothes to customers who don't know what they'll be getting.
"But we didn't want there to be any surprises, so our members are able to view the 3 or so choices each month and pick their preferred item and colour, as well as see what's coming up."
The brothers recently opened their bricks-and-mortar store in Auckland's new Commercial Bay Shopping Centre. "Our core offering is still serving thousands of subscribers, but this is an opportunity for guys to come in, have a beer and simplify the shopping experience"
Select your plan
Select and purchase the plan that works for you and add your preferred sizing details. All plans gain access to member pricing, free returns and Clubroom events.
Choose your garments
Once you have joined - Select your up coming garments from your member portal and add or change any additional details.
Rest easy, your wardrobe is in good hands
You will be billed on the 1st of each month, and your product will be dispatched shortly after. If the garment doesn't fit, or you're not into it, we offer free returns and you can exchange it for something else.
What do I get each month?
Every month we release new items appropriate to the season (not the fashion season) which build up your wardrobe.
You have the freedom to select which items you would like up to 6 months into the future and can skip or take something from a previous month if we have in stock
Our biggest delivery yet. November consists of our linen capsule collection with 16 pieces across all colourways. Linen Shirts, Shorts, Chinos and a Blazer will have you set for summer and beyond.
The return of our highest selling item of all time 'The Hybrid Short', its the perfect all rounder shorts. Along with a limited release, in a custom Japanese inspired print used across our Short sleeve shirt and Hybrid Short.
Summer is well and truly here and we have a new release of our tee collection and more linen shorts. Our Pima Cotton and recycled Cotton tees are a crowd favourite.