Proudly New Zealand owned and operated, Asuwere (pronounced 'as you were')  was started by brothers Sam and Noah Hickey.

After years of experience in menswear and business, Sam and Noah always had a respect for high quality threads but struggled to find the perfect wardrobe basics that didn't cost the earth. Even for seasoned pros, the shopping experience was overwhelming and time consuming.

We asked around, and (unsurprisingly) this is the experience for many guys, and not how they want to spend their spare time. They want to look good, with no fuss, so they can get back to what they're good at. 

Enter Asuwere.

Asuwere is a menswear clothing subscription, releasing a new item every month. Our subscription products are intended to build a perfect base wardrobe, with a focus on fit, details and good quality fabrics. We do not follow trends and only offer products which we believe all guys should already own (but can’t find), in the colours they need - so you can mix and match our items together or with what you already own. 

We fit in with your busy lives by offering a pain and risk free solution to shopping. 
The subscription model means you are delivered the core of what you need for your wardrobe, when you need it. You have full visibility into what's coming, with free shipping, free returns, and the option to cancel anytime.

Members also receive discounted pricing on any additional one off items. 

No matter what you've got on, we've got your back. 


How it works:

Opt to either pay monthly or annually recurring. You’ll be charged on sign up, and if opting for monthly you’ll be billed the 1st of each month thereafter (see FAQs for more detail on cut off dates). On subscribing, you’ll also have the choice to either pick your own colours, or let us choose for you.  

You will be sent your new essential after you order, and then shortly after the 1st of each month. Don't like an item? You can swap it for a previous months item. Not digging the subscription? You can cancel your subscription any time. 

See FAQs for more detail.