Proudly New Zealand owned and operated, Asuwere (pronounced 'as you were') was started by brothers Sam and Noah Hickey.
After years of experience in menswear and business, Sam and Noah always had a respect for high quality threads but struggled to find the perfect wardrobe basics that didn't cost the earth. Even for seasoned pros, the shopping experience was overwhelming and time consuming.
We asked around, and (unsurprisingly) this is the experience for many guys, and not how they want to spend their spare time. They want to look good, with no fuss, so they can get back to what they're good at.
Asuwere is a menswear clothing subscription, releasing a new item every month. Our subscription products are intended to build a perfect base wardrobe, with a focus on fit, details and good quality fabrics. We do not follow trends and only offer products which we believe all guys should already own (but can’t find), in the colours they need - so you can mix and match our items together or with what you already own.
We fit in with your busy lives by offering a pain and risk free solution to shopping.
The subscription model means you are delivered the core of what you need for your wardrobe, when you need it. You have full visibility into what's coming, with free shipping, free returns, and the option to cancel anytime.
Members also receive discounted pricing on any additional one off items.
No matter what you've got on, we've got your back.
How it works:
Opt to either pay monthly or annually recurring. You’ll be charged on sign up, and if opting for monthly you’ll be billed the 1st of each month thereafter (see FAQs for more detail on cut off dates). On subscribing, you’ll also have the choice to either pick your own colours, or let us choose for you.
You will be sent your new essential after you order, and then shortly after the 1st of each month. Don't like an item? You can swap it for a previous months item. Not digging the subscription? You can cancel your subscription any time.
See FAQs for more detail.
Select your plan
Select and purchase the plan that works for you and add your preferred sizing details. All plans gain access to member pricing, free returns and Clubroom events.
Choose your garments
Once you have joined - Select your up coming garments from your member portal and add or change any additional details.
Rest easy, your wardrobe is in good hands
You will be billed on the 1st of each month, and your product will be dispatched shortly after. If the garment doesn't fit, or you're not into it, we offer free returns and you can exchange it for something else.
What do I get each month?
Every month we release new items appropriate to the season (not the fashion season) which build up your wardrobe.
You have the freedom to select which items you would like up to 6 months into the future and can skip or take something from a previous month if we have in stock
As the end of autumn draws nigh, so too does the chance of a chilly southerly. Our May release will have you well prepared for the drop in temperature.
The product: A heavier release of cotton sweats in a crew, hood and 1/4 zip, a heavy woollen overshirt, and a matte jacket.
Winter has arrived so it's time to start layering and embrace the cold with our June release.
The product: A balanced release of seasonal button-down shirting to suit the occasion, and a Woollen lined Overcoat to take on the elements.
We're now in the coldest month of the year so here are some products to keep you cosy in style.
The product: A popular style amongst our members, The Woollen Overshirt is perfect for throwing over any outfit. A new release of our leather low sneakers now available in premium leather suede.