Proudly New Zealand owned and operated, Asuwere (pronounced 'as you were')  was started by brothers Sam and Noah Hickey.

After years of experience in menswear and business, Sam and Noah always had a respect for high quality threads but struggled to find the perfect wardrobe basics that didn't cost the earth. Even for seasoned pros, the shopping experience was overwhelming and time consuming.

We asked around, and (unsurprisingly) this is the experience for many guys, and not how they want to spend their spare time. They want to look good, with no fuss, so they can get back to what they're good at. 

Enter Asuwere.

Asuwere is a menswear clothing subscription, releasing a new item every month. Our subscription products are intended to build a perfect base wardrobe, with a focus on fit, details and good quality fabrics. We do not follow trends and only offer products which we believe all guys should already own (but can’t find), in the colours they need - so you can mix and match our items together or with what you already own. 

We fit in with your busy lives by offering a pain and risk free solution to shopping. 
The subscription model means you are delivered the core of what you need for your wardrobe, when you need it. You have full visibility into what's coming, with free shipping, free returns, and the option to cancel anytime.

Members also receive discounted pricing on any additional one off items. 

No matter what you've got on, we've got your back. 


How it works:

Opt to either pay monthly or annually recurring. You’ll be charged on sign up, and if opting for monthly you’ll be billed the 1st of each month thereafter (see FAQs for more detail on cut off dates). On subscribing, you’ll also have the choice to either pick your own colours, or let us choose for you.  

You will be sent your new essential after you order, and then shortly after the 1st of each month. Don't like an item? You can swap it for a previous months item. Not digging the subscription? You can cancel your subscription any time. 

See FAQs for more detail. 

  • Select your plan

    Select and purchase the plan that works for you and add your preferred sizing details. All plans gain access to member pricing, free returns and Clubroom events.

  • Choose your garments

    Once you have joined - Select your up coming garments from your member portal and add or change any additional details.

  • Rest easy, your wardrobe is in good hands

    You will be billed on the 1st of each month, and your product will be dispatched shortly after. If the garment doesn't fit, or you're not into it, we offer free returns and you can exchange it for something else.

What do I get each month?

Every month we release new items appropriate to the season (not the fashion season) which build up your wardrobe.

You have the freedom to select which items you would like up to 6 months into the future and can skip or take something from a previous month if we have in stock

  • November

    Our biggest delivery yet. November consists of our linen capsule collection with 16 pieces across all colourways. Linen Shirts, Shorts, Chinos and a Blazer will have you set for summer and beyond.

  • December

    The return of our highest selling item of all time 'The Hybrid Short', its the perfect all rounder shorts. Along with a limited release, in a custom Japanese inspired print used across our Short sleeve shirt and Hybrid Short.

  • January

    Summer is well and truly here and we have a new release of our tee collection and more linen shorts. Our Pima Cotton and recycled Cotton tees are a crowd favourite.

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  • Starter Pack

    Regular price $200.00
    Regular price Sale price $200.00
    Starter Pack
  • Pay Monthly

    Regular price $99.00
    Regular price Sale price $99.00
    Pay Monthly
  • Pay Annually

    Regular price $1,099.00
    Regular price Sale price $1,099.00
    Pay Annually
  • Asuwere Gift Pack

    Regular price $349.00
    Regular price Sale price $349.00
    Asuwere Gift Pack
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