made easy

(as you were)

Auckland flagship store
now open

Book a fitting and receive a free tee

What is Asuwere

Asuwere is a menswear clothing subscription, delivering wardrobe essentials to your door from $99 a month. Our products are intended to build a perfect base wardrobe made for daily use, with attention to fit, details and good quality fabrics.

Leave the clothes to us, we got you.

Pay Monthly Starter Pack Pay Annually

Subscribe & save

Choose the membership that works for you and enjoy the ease of getting quality basics, delivered to your door each month, hassle-free. Free-shipping, free returns, cancel anytime.


What our members think

I love that it's smart, simple and great quality and arrives just at the right time when you need it.

Chris Henry, Auckland

I love feeling that I’ve got a style guru watching my back.

Tristan Miller, Melbourne

I literally have no time to scroll through fashion websites or in stores and I often get caught buying the same type of thing

Angus Brown, Auckland

People of Asuwere

Our members, their stories

People of Asuwere

William Chomley 'When I first started IMAGR I was rejected by over 200 venture firms'

People of Asuwere

Tristan Miller - Completed a whopping 52 marathons in 52 weeks, in 42 countries on every continent on the planet

People of Asuwere

Hugo Baird 'Getting sent clothes in the mail that you already like and know that fit, is a bit of a winner.'

People of Asuwere

Mike Chunn 'I got knocked around. I was dragged onto Fair Go. Stuff 'em all. I fought for songwriters because I love them'

Our story

Read on