As the business has evolved over the past eight years, so too has the landscape around it. After exploring every option for what could come next, we have made the decision to bring Asuwere to an end.

Running a brand of our size in this market, and servicing both membership and direct-to-consumer, was always going to be a hard road. Unfortunately executing Asuwere to the standard we have always held it to is no longer viable, and we would rather close cleanly than compromise on what matters most.

Our Ponsonby Store will close on 27th of June and remaining stock will be available online while stocks last.

To everyone who ever bought something, came to an event, or spread the word. We cannot thank you enough. It has been an honour.

Shop Asuwere one last time.

As you were.