For the legends who like to look good, with minimal fuss.

Simple styles, great cuts, and quality fabrics delivered to your door every month. Keep your wardrobe stocked with daily go-tos without the commitment of a shopping trip.

Honestly, looking good has never been so easy.

  • Build up your key staples

    We curate the collections so you can choose based on what you need for the season ahead. No more filling your wardrobe with a bunch of misfits. Now you get something fresh showing up every month that already works with what you’ve got.

  • Become a member & save

    Subscribe and save 30-50% off RRP pricing on our entire range, where you’d normally be paying more for this quality off the rack anywhere else. Plus, access to The Asuwere Clubroom — our epic community chaired by All Blacks legend Dan Carter.

  • Free shipping & flexible returns

    We’re not into making things complicated when they don’t need to be. If you’re not happy, neither are we. You can swap items, return, or cancel anytime. You can even bank monthly credits to go wild on your next monthly shop if you want. It’s that easy.

  • ★★★★★

    “It’s such an easy process! The service is great, every item fits perfectly, and the quality second to none! Would have to be the best daily menswear around at the moment!” Kiran

  • ★★★★★

    'Asuwere makes it easy to keep a well-stocked wardrobe. Every piece is of a high quality and has been carefully selected to match the season" Josh

  • ★★★★★

    Brilliant service and easy to deal with. Everything fits perfectly and is serious quality. Really happy with my subscription. Would highly recommend' Charlie

1 of 3
  • January

    Linen Shirts, Linen Shorts, Recycled Cotton T-shirt & Pima Cotton T-shirt

  • February

    Utility Short & Lightweight Button-Down Shirts

  • March

    Lightweight Cotton Chinos, Smart Button Down Shirts & Lightweight Shacket

Why Asuwere?

Asuwere (pronounced 'as you were') was founded by kiwi brothers Sam and Noah Hickey, who like many of us lead busy lives with kids, work and very little spare time.

After years in the menswear industry, they knew there had to be an easier way to look good, that didn't require hours of precious time shopping. 

Asuwere's membership model has been built to give you what you need, when you need it, at a better price. We order based on our members preferences and sizing resulting in less waste, better fits and an overall more tailored experience.

It doesn't stop there. We're aiming to close the loop by taking the clothes you don't need, and giving them to someone who does.