Pro Tips
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The Colour Guide - Raw Blue Jeans
Most guys will have some Navy Denim in their wardrobes, and while jeans may seem like a limiting style, they actually present a lot of combinations when it comes to...
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The Cotton Silk Crew Care Guide
At a glance, caring for knitwear can be confusing. Yes, knits do need a little more TLC, but caring for your clothes doesn't have to be this complicated. We've pulled...
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The Colour Guide - Army Chinos
Most already know that chinos are a brilliant wardrobe staple because of their versatility and whether you’re wearing them at work or on the weekend, having a pair of these...
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Our Guide To: Smart Casual
One of the most common dress codes, and definitely the vaguest. Here's our guide on smart casual...
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Watch Appreciation - Pt. 5 $5k-10k USD
Welcome to the fitth and final edition of our Watch Appreciation Series, where we share the timepieces that not only look nice on the wrist but will also hold their...
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Watch Appreciation - Pt. 4 $2k-5k USD
Curated by Wynn and Thayne, we show the best watches sitting in the US$2k-$5k bracket that not look good, but have held their value over time.
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Watch Appreciation - Pt. 3 $1k-2k USD
We've teamed up with the Watch Experts at Wynn and Thayne, who have curated the best watches between US$1k-$2k that not only sit pretty on the wrist, but have performed well...
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A simple skincare routine to save you time
Mason Feehan, our Head of Marketing, draws on 5 years of Skincare Industry experience to bring us a tried-and-tested routine that is simple but effective.With an Aotea Essential Skincare Pack...
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Books That Changed My Life
A list of books that actually are worth your precious time. Why are we so smugly confident? Because the list was compiled by our Strategic Advisory board; all of whom are captains of...
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The handheld steamer, a best friend for the time-poor
For a long time, the humble steamer has remained unapproachable to the modern man, reserved only for retail backrooms and fashion week backstage. That era is over, and we're here...
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Ways to wear: The Oxford Shirt
The Oxford shirt is arguably the most versatile piece in all of menswear. Tidy enough for work, but also suitable for that BBQ on the weekend - it all depends...
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The Stain Test - Part 1
We’re often asked how we keep our white tees fresh, or the best way to clean stains. So we put together a few likely scenarios and the usual household detergents...